CRO score
Needs Work
5 vs. previous (47)
Est. conversion likelihood
~37of 100 visitors
Estimate, traffic-weighted across 10 ICPs
Fixes found
1811 quick wins
1 critical
Worst-served ICP
39Skeptical Sam
6% of traffic
How each ICP scored the page
Open matrixScores by dimension
| First Impression | 77 |
|---|---|
| Relevance | 44 |
| Clarity | 73 |
| Trust & Credibility | 36 |
| Motivation & Value | 47 |
| Objection Handling | 49 |
| Friction | 30 |
| CTA & Next Step | 45 |
- First Impression7718
- Relevance4413
- Clarity7315
- Trust & Credibility361
- Motivation & Value472
- Objection Handling491
- Friction3015
- CTA & Next Step4510
Who you're winning / losing
Best served
Top 5 fixes
All 18 fixes- 1Put a click-to-call button and 'Same-day AC repair' in the mobile heroCriticalQuick winCTAEst. lift: +3.2–9.5% (estimate)
- 2Rewrite the hero headline to say what you do, where, and how fastHighQuick winHeadline & messagingEst. lift: +1.9–7.4% (estimate)
- 3Change the 'Learn More' button to an action-specific CTAHighQuick winCTAEst. lift: +1.8–5.4% (estimate)
- 4Add a sticky tap-to-call bar on mobileHighQuick winMobile UXEst. lift: +1.6–6.6% (estimate)
- 5Show Google rating and review count above the foldHighQuick winSocial proofEst. lift: +0.9–4.4% (estimate)
What we think you do
Confidence 86% · edit anything we got wrong
Summit Peak Heating & Air — Residential AC repair, replacement, and maintenance for homeowners in Davis and Weber County, Utah.
- Business model
- Local service (B2C)
- Main goal
- Call
- Price point
- Mid
- Service area
- Davis County, UT (Layton, Kaysville, Farmington, Clearfield, Syracuse)
Value props
Couldn't find on the page
Executive summary
Verdict: Needs Work (52/100). The page looks professional, but it doesn't help the visitors who are most ready to buy. Emergency and mobile visitors, an estimated 63% of traffic, can't find a phone number or any promise of same-day service above the fold, and nothing on the page answers "what will this cost?"
Top 3 fixes
- Put a click-to-call button and "Same-day AC repair" in the mobile hero.
- Rewrite the hero headline to say what you do, where, and how fast.
- Show your Google rating and review count above the fold.
Best served: Maintenance Mary and Maps Mike, who already know or have vetted the company. Worst served: Skeptical Sam and Budget Brenda, who need proof and pricing before they'll reach out.
Since the last scan, testimonials and the license number were added and the headline changed, which lifted Trust and First Impression. The biggest remaining gaps are the mobile CTA path, pricing transparency, and form length.
Above the fold
Open page viewer
