Summit Peak Heating & Air — CRO report

Fixes: 18
Quick wins: 7
Est. combined lift: +14–52%

Showing 18 of 18

Fixes ranked by priority
#	Fix	Severity	Effort	ICPs · traffic	Impact	Est. lift
1	Put a click-to-call button and 'Same-day AC repair' in the mobile heroCTA	Critical	Quick win	+163%	63	+3.2–9.5%
2	Rewrite the hero headline to say what you do, where, and how fastHeadline & messaging	High	Quick win	+153%	37	+1.9–7.4%
3	Change the 'Learn More' button to an action-specific CTACTA	High	Quick win	51%	36	+1.8–5.4%
4	Add a sticky tap-to-call bar on mobileMobile UX	High	Quick win	47%	33	+1.6–6.6%
5	Show Google rating and review count above the foldSocial proof	High	Quick win	42%	29	+0.9–4.4%
6	Promise a faster response than '1–2 business days'Offer	High	Quick win	38%	27	+2.7–8%
7	Compress hero image — mobile LCP is 4.8sSpeed & performance	Medium	Quick win	+271%	28	+0.6–2.8%
8	Replace the 9-field form with a 3-field 'Request service' formForm	High	Moderate	31%	22	+1.1–5.4%
9	Trim the 8-link nav on this landing page to logo + phoneNavigation	Medium	Quick win	33%	13	+0.3–1.3%
10	State upfront pricing / diagnostic fee and 'no surprise upsells'Objection	High	Quick win	18%	13	+0.3–1.3%
11	Add an FAQ answering cost, timing, and brands servicedObjection	Medium	Moderate	30%	12	+0.2–1.2%
12	Move testimonials up and add full names, towns, and datesSocial proof	Medium	Quick win	24%	10	+0.3–1.4%
13	Swap the stock hero photo for a real Summit Peak technician and truckVisuals	Medium	Moderate	32%	13	+0.3–1.3%
14	Add 'Licensed & insured' and license # beside the formTrust signals	Medium	Quick win	21%	8	+0.3–1.3%
15	Add a financing section with monthly payment exampleOffer	Medium	Moderate	18%	7	+0.7–2.2%
16	Add a short repair-vs-replace guideContent gap	Medium	Major	22%	9	+0.2–0.9%
17	Spell out the maintenance club price and perksOffer	Medium	Moderate	15%	6	+0.6–1.8%
18	Show service for landlords and property managersContent gap	Low	Moderate	8%	2	+0–0.2%

1
Put a click-to-call button and 'Same-day AC repair' in the mobile hero
CriticalQuick winCTA
+163% of traffic63+3.2–9.5% (estimate)
2
Rewrite the hero headline to say what you do, where, and how fast
HighQuick winHeadline & messaging
+153% of traffic37+1.9–7.4% (estimate)
3
Change the 'Learn More' button to an action-specific CTA
HighQuick winCTA
51% of traffic36+1.8–5.4% (estimate)
4
Add a sticky tap-to-call bar on mobile
HighQuick winMobile UX
47% of traffic33+1.6–6.6% (estimate)
5
Show Google rating and review count above the fold
HighQuick winSocial proof
42% of traffic29+0.9–4.4% (estimate)
6
Promise a faster response than '1–2 business days'
HighQuick winOffer
38% of traffic27+2.7–8% (estimate)
7
Compress hero image — mobile LCP is 4.8s
MediumQuick winSpeed & performance
+271% of traffic28+0.6–2.8% (estimate)
8
Replace the 9-field form with a 3-field 'Request service' form
HighModerateForm
31% of traffic22+1.1–5.4% (estimate)
9
Trim the 8-link nav on this landing page to logo + phone
MediumQuick winNavigation
33% of traffic13+0.3–1.3% (estimate)
10
State upfront pricing / diagnostic fee and 'no surprise upsells'
HighQuick winObjection
18% of traffic13+0.3–1.3% (estimate)
11
Add an FAQ answering cost, timing, and brands serviced
MediumModerateObjection
30% of traffic12+0.2–1.2% (estimate)
12
Move testimonials up and add full names, towns, and dates
MediumQuick winSocial proof
24% of traffic10+0.3–1.4% (estimate)
13
Swap the stock hero photo for a real Summit Peak technician and truck
MediumModerateVisuals
32% of traffic13+0.3–1.3% (estimate)
14
Add 'Licensed & insured' and license # beside the form
MediumQuick winTrust signals
21% of traffic8+0.3–1.3% (estimate)
15
Add a financing section with monthly payment example
MediumModerateOffer
18% of traffic7+0.7–2.2% (estimate)
16
Add a short repair-vs-replace guide
MediumMajorContent gap
22% of traffic9+0.2–0.9% (estimate)
17
Spell out the maintenance club price and perks
MediumModerateOffer
15% of traffic6+0.6–1.8% (estimate)
18
Show service for landlords and property managers
LowModerateContent gap
8% of traffic2+0–0.2% (estimate)